During the website relaunch for Lower Austria Tourism, the goal was not to reinvent the existing content landscape but to make it more directly usable for visitors. The reference shows how an additional access layer based on questions can complement menus and page structures.
Visitors rarely search for individual pages. They search for answers. That is the point where the relaunch with AI-Concierge began.
Over the years, Lower Austria Tourism had built up a large and high-quality content landscape across several websites, regions and subregions. The relaunch focused on making this existing content easier to access and more closely aligned with real visitor behaviour.
The content itself was meant to stay. The access logic needed to change.
AI-Concierge created an additional layer through which visitors can ask direct questions. Access is no longer organised primarily by menus and page trees, but by actual information needs.
The AI-Concierge uses the existing content landscape and makes it usable in dialogue. Its strength lies in combining information from several websites and data sources into one consistent answer that reflects the visitor's current context.
When someone asks for a recommendation, the answer is framed directly in the appropriate regional setting. Information therefore appears less as isolated fragments and more as a relevant combination.
Requirements such as handing content across different levels were defined early and sharpened over the course of the project. The integration of subregions and the inheritance logic were also clarified in close coordination.
As the project progressed, individual appointments turned into a regular working rhythm in which requirements, decisions and next steps were continuously refined together.
After go-live, the decisive factors became clearer: content structure, regional assignment and the consistent combination of related information in one answer flow.
AI-Concierge extends the websites of Lower Austria Tourism with an additional access layer. Visitors can formulate their questions directly and receive contextual answers quickly, clearly and in the right regional setting.
For users this means direct access, clearer answers and a faster path to the information they need. For the project itself, the main lesson is that not every improvement starts with new content. Often it starts with a better access logic to knowledge that already exists.